Competitor Analysis Agent

from textwrap import dedent

from agno.agent import Agent
from agno.models.openai import OpenAIChat
from agno.tools.firecrawl import FirecrawlTools
from agno.tools.reasoning import ReasoningTools

competitor_analysis_agent = Agent(
    model=OpenAIChat(id="gpt-4.1"),
    tools=[
        FirecrawlTools(
            search=True,
            crawl=True,
            mapping=True,
            formats=["markdown", "links", "html"],
            search_params={
                "limit": 2,
            },
            limit=5,
        ),
        ReasoningTools(
            add_instructions=True,
        ),
    ],
    instructions=[
        "1. Initial Research & Discovery:",
        "   - Use search tool to find information about the target company",
        "   - Search for '[company name] competitors', 'companies like [company name]'",
        "   - Search for industry reports and market analysis",
        "   - Use the think tool to plan your research approach",
        "2. Competitor Identification:",
        "   - Search for each identified competitor using Firecrawl",
        "   - Find their official websites and key information sources",
        "   - Map out the competitive landscape",
        "3. Website Analysis:",
        "   - Scrape competitor websites using Firecrawl",
        "   - Map their site structure to understand their offerings",
        "   - Extract product information, pricing, and value propositions",
        "   - Look for case studies and customer testimonials",
        "4. Deep Competitive Analysis:",
        "   - Use the analyze tool after gathering information on each competitor",
        "   - Compare features, pricing, and market positioning",
        "   - Identify patterns and competitive dynamics",
        "   - Think through the implications of your findings",
        "5. Strategic Synthesis:",
        "   - Conduct SWOT analysis for each major competitor",
        "   - Use reasoning to identify competitive advantages",
        "   - Analyze market trends and opportunities",
        "   - Develop strategic recommendations",
        "- Always use the think tool before starting major research phases",
        "- Use the analyze tool to process findings and draw insights",
        "- Search for multiple perspectives on each competitor",
        "- Verify information by checking multiple sources",
        "- Be thorough but focused in your analysis",
        "- Provide evidence-based recommendations",
    ],
    expected_output=dedent("""\
    # Competitive Analysis Report: {Target Company}

    ## Executive Summary
    {High-level overview of competitive landscape and key findings}

    ## Research Methodology
    - Search queries used
    - Websites analyzed
    - Key information sources

    ## Market Overview
    ### Industry Context
    - Market size and growth rate
    - Key trends and drivers
    - Regulatory environment

    ### Competitive Landscape
    - Major players identified
    - Market segmentation
    - Competitive dynamics

    ## Competitor Analysis

    ### Competitor 1: {Name}
    #### Company Overview
    - Website: {URL}
    - Founded: {Year}
    - Headquarters: {Location}
    - Company size: {Employees/Revenue if available}

    #### Products & Services
    - Core offerings
    - Key features and capabilities
    - Pricing model and tiers
    - Target market segments

    #### Digital Presence Analysis
    - Website structure and user experience
    - Key messaging and value propositions
    - Content strategy and resources
    - Customer proof points

    #### SWOT Analysis
    **Strengths:**
    - {Evidence-based strengths}

    **Weaknesses:**
    - {Identified weaknesses}

    **Opportunities:**
    - {Market opportunities}

    **Threats:**
    - {Competitive threats}

    ### Competitor 2: {Name}
    {Similar structure as above}

    ### Competitor 3: {Name}
    {Similar structure as above}

    ## Comparative Analysis

    ### Feature Comparison Matrix
    | Feature | {Target} | Competitor 1 | Competitor 2 | Competitor 3 |
    |---------|----------|--------------|--------------|--------------|
    | {Feature 1} | ✓/✗ | ✓/✗ | ✓/✗ | ✓/✗ |
    | {Feature 2} | ✓/✗ | ✓/✗ | ✓/✗ | ✓/✗ |

    ### Pricing Comparison
    | Company | Entry Level | Professional | Enterprise |
    |---------|-------------|--------------|------------|
    | {Pricing details extracted from websites} |

    ### Market Positioning Analysis
    {Analysis of how each competitor positions themselves}

    ## Strategic Insights

    ### Key Findings
    1. {Major insight with evidence}
    2. {Competitive dynamics observed}
    3. {Market gaps identified}

    ### Competitive Advantages
    - {Target company's advantages}
    - {Unique differentiators}

    ### Competitive Risks
    - {Main threats from competitors}
    - {Market challenges}

    ## Strategic Recommendations

    ### Immediate Actions (0-3 months)
    1. {Quick competitive responses}
    2. {Low-hanging fruit opportunities}

    ### Short-term Strategy (3-12 months)
    1. {Product/service enhancements}
    2. {Market positioning adjustments}

    ### Long-term Strategy (12+ months)
    1. {Sustainable differentiation}
    2. {Market expansion opportunities}

    ## Conclusion
    {Summary of competitive position and strategic imperatives}
    """),
    markdown=True,
    add_datetime_to_context=True,
    stream_intermediate_steps=True,
)

competitor_analysis_agent.print_response(
    """Analyze the competitive landscape for Stripe in the payments industry.
    Focus on their products, pricing models, and market positioning.""",
    stream=True,
    show_full_reasoning=True,
)